CEP Blog, News & Updates
USDA Foods Processing Show
This week AEB brought the farm-to-school story of eggs to nutrition directors from 25 school districts at the USDA Foods Processing Show in Maryland. Directors also learned about the latest Eggs in Schools resources for how to make, menu and market eggs.
Yale Hosts AEB Egg Pop-Ups
AEB this week led Yale University hospitality staff in an egg preparation training day, followed by a series of dining hall pop-ups introducing a menu of seven new, globally-inspired egg dishes on campus. The eggcitement created a large fan base of students that...
Take The Incredible Egg On the Road
AEB has developed highly impactful graphics for egg delivery trucks around “How Do You Like Your Eggs?” and Dinner Eggs creative. Select campaign characters and new messaging to amplify the dinner occasion are featured and can be used separately or in combination. See...
How Many Eggs Do You Donate Annually?
Help AEB Promote America’s Egg Farmers: Your AEB team plans to promote the millions of eggs donated by America's egg farmers throughout the year to those in need across our country. Please download the form HERE and send your 2019 total* to Ashley...
Dinner Eggs Wins Silver Epica
AEB’s Dinner Eggs mockumentary, “Nightshifters,” has won a Silver Epica in the Food category. The Epica is unique as the only creative prize judged by the press. "Nightshifters" was also shortlisted for three other prestigious ad industry awards earlier this year — a...
Bon Appetit Debuts Holiday Videos Starring The Incredible Egg
Bon Appetit Debuts Holiday Videos Starring The Incredible Egg by CEP | Dec 9, 2019 | Consumer MarketingBon Appetit’s Test Kitchen partnered with The Incredible Egg on a new series of holiday videos showing millennials how to make impressive, yet simple recipes...
Agile Social: “Green Eggs & Ham” Hijack
Capitalizing on a conversation spike around eggs, The Incredible Egg initiated a series of social media hijacks around the Nov. 8 premiere of Netflix’s animated adaptation of Dr. Seuss’s “Green Eggs and Ham” — suggesting a grown-up twist on the namesake dish. Like The...
Eggs = Brainfood at Food For Kids Summit
This week, AEB supported FoodNavigator’s Food For Kids Summit in Chicago. Dr. Mickey Rubin, Executive Director of AEB’s Egg Nutrition Center, appeared on a Brainfood For Kids panel alongside experts and hosted a roundtable on the importance of animal-sourced foods in...
Top Egg Label Trends Revealed
Consumers are reading labels as part of their food buying decision process. According to Innova Market Insights, the most common claim found on new products with egg ingredients launched in 2018 was kosher (37%), followed by ethical-packaging (29%), no...
USDA Foods List 2020 Updates
AEB began outreach to school nutrition leaders and state distribution agents about egg products on the latest USDA Foods Available List. School nutrition leaders were encouraged to use egg products and consider the new egg patties and two-pound liquid egg cartons in...
2019 Egg Product Buyers’ Guide
Did you know the Egg Product Buyers’ Guide is one of the most visited pages on aeb.org? The Guide has supplier product listings as well as info on types of egg products, including packaging sizes and storage, as well as nutrient values.
QSRs, Manufacturers Take Egg Innovation Trend Tour
To spark creativity and encourage new egg use, AEB took leaders from top QSRs and food manufacturers, as well as a handful of egg farmers, on an Innovation Trend Tour in Chicago this week. The daylong egg trend immersion included stops at multiple restaurants to...