Behind the Scenes

The Incredible Egg shot a series of new recipes in Chicago this week both for Easter and for reuse as ‘evergreen’ content.

Recipes were selected for development based on search data, which yielded some surprises. For example, who knew that hot cross buns still receive more than 50,000 searches monthly during the Easter window?

We can hardly wait to show you what we’re cooking up for Easter 2020!