October Search and Social Deliver Strong Performance
Search and social performed eggceedingly well for The Incredible Egg in October. Search delivered 1.1 million impressions and 94,000 clicks. (Note: optimization led to significant increases of +67% and +21%, respectively, on search engines Bing and Google.) Social...
Tastemade Sizzle Recaps Dinner Eggs Success
The series of Dinner Eggs recipe videos that aired summer/fall on food and lifestyle media platform Tastemade delivered outstanding performance across key metrics — exceeding Tastemade’s own benchmarks.
Ho-Ho-Holidays Toolkit Now Available!
Put a little eggstra jingle in your local marketing efforts with The Incredible Egg’s Holiday marketing toolkit! The How Do You Like Your Eggs? Holiday cast has returned with social media posts, videos and recipes, plus a host of additional assets you can use to bring...
Easter Recipe Shoot
Behind the Scenes The Incredible Egg shot a series of new recipes in Chicago this week both for Easter and for reuse as ‘evergreen’ content. Recipes were selected for development based on search data, which yielded some surprises. For example, who knew that hot cross...