Capitalizing on a conversation spike around eggs, The Incredible Egg initiated a series of social media hijacks around the Nov. 8 premiere of Netflix’s animated adaptation of Dr. Seuss’s “Green Eggs and Ham” — suggesting a grown-up twist on the namesake dish.
Like The Incredible Egg's previous hijacks, this expedition delivered robust engagement rates, averaging 8.9%.
Pictured: The aim of a social hijack is to crack into a conversation. (Click images for a closer look.)
