Dinner Eggs Wins Silver Epica

Dinner Eggs Wins Silver Epica

AEB’s Dinner Eggs mockumentary, “Nightshifters,” has won a Silver Epica in the Food category. The Epica is unique as the only creative prize judged by the press. “Nightshifters” was also shortlisted for three other prestigious ad industry awards earlier...
Agile Social: “Green Eggs & Ham” Hijack

Agile Social: “Green Eggs & Ham” Hijack

Capitalizing on a conversation spike around eggs, The Incredible Egg initiated a series of social media hijacks around the Nov. 8 premiere of Netflix’s animated adaptation of Dr. Seuss’s “Green Eggs and Ham” — suggesting a grown-up twist on the namesake dish. Like The...
Easter Recipe Shoot

Easter Recipe Shoot

Behind the Scenes The Incredible Egg shot a series of new recipes in Chicago this week both for Easter and for reuse as ‘evergreen’ content. Recipes were selected for development based on search data, which yielded some surprises. For example, who knew that hot cross...
One-Pan Egg Sammy Eggsplodes!

One-Pan Egg Sammy Eggsplodes!

The Incredible Egg’s latest agile social execution capitalized on an emerging new food hack — the one-pan egg sandwich — with speggtacular results. Our scrappy little video generated a stunning 1.27 million impressions, 220,000 video views, and nearly 30,000...